Concept - The campaign process begins with an in-depth brainstorming session to conceptualize the overarching theme and message. Drawing inspiration from the brand's ethos of nature and craftsmanship, the team conceptualizes the theme "Unveiling the Artistry." This theme highlights Amrapali Jewels Jaipur's commitment to creating timeless jewelry pieces that embody the essence of nature and showcase the mastery of handcrafted techniques.

Software - Photoshop, Illustrator and Procreate.